The drumbeat over at positivemediapromotions.co.uk is changing tactics, testing fresh ideas, and producing results. In PR, events, and promotional marketing, twelve months can bring about a tidal transformation. Let us cut right to the good stuff instead of the preface. This is a straight-forward summary of the most discussed campaigns and initiatives managed by positivemediapromotions.co.uk during the last year.
Changing Retail Experiences for London Fashion Week
London Fashion Week covers more ground than simply couture and catwalks. The twist for 2023 focused digital and interactive. Using AR, positivemediapromotions.co.uk teamed with numerous emerging fashion stores turned stationary window displays into immersive experiences. People walking by Oxford Street suddenly came upon digital-only clothes lines and life-sized, moving models. Feedback gathered following the campaign revealed that brands had an 18% increase in foot traffic—no small achievement given the erratic weather of the season.
Bringing Local Heritage Front and Centre: Northern Museums Partnership
Attracting audiences outside of school excursions is a challenge for many museums. For "Unlock the Past," a cross-institution campaign urging families to come over the half-term holiday, five Northern museums banded together thanks to positivemediapromotions.co.uk. The star is _. Children solved digital riddles inside the museum to win gifts provided by nearby artists using a gamified smartphone app called "Heritage Hunt." From the previous spring, visitor numbers surged by 24%; social media interaction almost doubled. Even The Yorkshire Post described it as "a breath of fresh air for regional culture".
Nationwide Product Launch: Eco-Snack Foods Virally Green
One thing is starting a line of environmentally friendly snacks. Another is ensuring it breaks a saturated market. Growing UK brand Eco-Snack Foods wanted exposure from supermarkets to social media. Positivemediapromotions.co.uk refused to settle for uniform demonstration tables. Rather, they started a guerilla marketing campaign on college campuses and combined events in large traffic places like Manchester Piccadilly. More than 5,000 swaps in just three days, their "Snack Swap" event let people turn in a package of crisps for the new environmentally friendly alternative. Over 3 million views were accumulated by videos thanks to influencers jumping on TikHub, therefore increasing supermarket pre-orders by 34%.
Voices of Derby: The Arts Festival Social Takeover
Though occasionally it calls for a megaphone, art matters. The Derby Arts Festival had to reject its "for- the-elite" reputation and draw in the larger population. Many first-timers to social media, positivemediapromotions.co.uk collected local artists, painters, and musicians to assist in daily content production. Online access to the festival's events came from livestreams, behind-the-scenes looks, and Q&A sessions. Attendance increased by 12%, and over several festival days the Instagram hashtag trended locally.